Create distinction.
Novel writing may be one of the most exhausting endeavors out there. Yet short spurts of wisdom are actually much more difficult. As William Faulkner said, the novelist is a failed short story writer, and a short story writer is a failed poet.
I would add tweets, status updates and short blog posts to that poem category as well.
Create distinction. Say something with passion and also with meaning. But be careful of too much passion, or the wrong type of passion, because you may create disorder or disagreement or disassociation.
Or let the genius speak through you as Elizabeth Gilbert so brilliantly shares in this TED Talk.
To create distinction, use careful words.